Branding at Windsor Charter Academy

Our Branding and Style Guide provides basic guidelines to brand, build awareness, and promote consistency across all Windsor Charter Academy communication.  It also promotes uniformity across our elementary school, middle, and early college high school.

Consistency in visual representation across all Windsor Charter Academy communication, from typeface to logos, fosters familiarity and allows us to communicate in a coordinated manner.  The guide outlines official uses of: WCA logos, mascot, tagline, typeface, color palette, photography, and social media.  Please use official Windsor Charter Academy material in all internal and external correspondence.

Official Use of the WCA Logo

The WCA Logo:

• Is used across elementary, middle, and high school communications. This logo is considered our “academic” logo and is used on our internal communications and on academically-focused documents and apparel (student club t-shirts, etc.).

• Is only sent to external partners in an approved file formats to prevent distorted images or color manipulation.

• Can be used with or without the tagline, depending on the use-case.

• Is NOT to be altered or manipulated in any way, unless given prior approval in special circumstances.

• Copies of these logos, in various file types and sizes, can be requested from sara.sanders@windsorcharteracademy.org.

Firebird Mascot

Windsor Charter Academy’s official mascot is the Firebird.  This version of the mascot should be used on all Windsor Charter Academy athletic gear, sports-related spirit wear, or for other athletic purposes.

Official Color Palette

Our official color palette is an essential part of presenting a consistent image across all media types.  The approved Windsor Charter Academy color pallet is listed below.

Typeface

Windsor Charter Academy has three official typefaces :

• Hypatia Sans Pro: This font is primarily used in our “academic” leaf logo. This font should primarily be used for titles and headers.

• Century Gothic: This font is used in our daily documents, flyers, presentations, and handbooks.

• Serpentine: This font is only used in our athletic logo and athletic apparel.